In Israel's competitive legal market, Amar Reiter Jeanne Shochatovitch ? AYR ? is not just another firm. AYR was formed with the clear objective of developing big firm legal services without big firm attitude or rates. We offer a range and depth of expertise rare outside the biggest firms. Our founding principles served us well, and we remain committed to them as we continue to grow. Our clients are entrepreneurial and sophisticated, and we build our practice with excellence, drive, creativity, resourcefulness, flexibility, diversity and informality to best serve their needs and to match their energy. And we keep our clients over the long term. We achieve this by being that rare thing: lawyers who enjoy their work.
