Traverse Legal, PLC

In 2004, Traverse Legal was a start-up. We created a brand new business model for law that is now used by some to the biggest law firms in the country. We invented and incorporated technology into our process and client relations, which are still innovative and unique. We have represented clients of all types in connection with technology, internet law, intellectual property, and business matters. We can help you.

As a niche law firm with controlled overhead and specialized practice areas, we can provide more cost-effective, knowledgeable, and strategic representation than the large law firms we go up against every day. Our clients are based in over 25 different countries around the globe. There is a reason why some of the largest and most successful companies in the world select Traverse Legal to handle matters within our areas of experience.

OUR MISSION:
When it comes to legal services, you can't afford to make a wrong decision. Before you select a law firm to represent your interests, we encourage you to speak with us. We are committed to a level of excellence which you may not easily find in other law firms or lawyers. Traverse Legal was founded on the principle that the law is a 'profession' governed by ethical standards and obligations beyond the bottom line. Our level of achievement, experience, and technology are all dedicated to meeting your legal goals and solving your legal problems.

Our innovative approach is designed to ensure you receive the most cost-effective and intelligent legal advice that you deserve. From internet law to trademark issues and beyond, our team of experienced lawyers and staff will change the way you value legal services.

Law Is A Service Business. Our Service Pledge- We understand that the legal business is a service business built on meeting customer expectation and solving problems. To keep cases and legal solutions on track, we document legal goals and strategies from the outset, define phases of representation, and set legal budgets which fit within our clients' means and expectations. We are not afraid to answer the tough questions and welcome client contact and participation as part of a true team effort.

Value-Based Billing- We embrace alternative and value-based billing models which support our principle of 'paying value for value provided.' You only pay for activities which solve legal problems or are directed at accomplishing your legal goals. Most of our projects are billed on a flat-fee basis, hybrid contingency, or other method which shares risk between attorney and client.

Technology Advantage. Leveraging Leading Edge Technology- We are one of the most technologically advanced firms in the United States. By incorporating technology into our case management process, our internet law firm and legal staff create transparency, promote collaboration and provide more legal value per client dollar. You get more value at a reduced cost. We stay focused on delivering results.

Experience and Results- We offer a breadth of experience in a variety of litigation and niche legal matters. We encourage you to compare our credentials, experience and proven results with other law firms. We are confident that you will conclude Traverse Legal is in the best position to deliver results within your budget. If we can't handle your legal problem, we will help you find someone who can.

Locations	No. of Attorneys
Austin, TX	1
Detroit, MI	4
Pasadena, CA	1
Traverse City, MI	2

Practice Areas	No. of Attorneys
Corporate - General	3
Data Privacy	4
IP - Patent	2
IP - Trademark/Copyright	8
Labor & Employment	4
Litigation - General (consumer)	4
Real Estate	1