5. Firms We Research Externally and Add to Your Notification List Externally Located Law Firms
Externally located law firms are just that: law firms that we find that are not in our database. We discover these firms with obvious tools like Google and non-obvious ones like paid news databases and Standard Industry Classification Codes (SIC Codes). Because of this willingness to lower hiring standards, they're unknown and will often grow dramatically and be happy, impressed, and even grateful you found them. These unknown firms are where the greatest need and opportunities are. In most cases, these are relatively new firms that provide growth opportunities you will not find in more established firms.
We typically learn about law firms and put them in our internal database when the following happens:
- We find the law firm in a directory.
- The law firm sends us a job.
- The law firm is on a list or ranking (for its practice area, location).
- The law firm posts a job on its website, and we find it.
- The law firm posts a job on one of the thousands of job boards and legal publications, and we find it.
- The law firm is mentioned somewhere on a resume we receive.
Keeping up with this information is a huge undertaking, and it is also imperfect.
While many firms list themselves in countless public online directories (FindLaw, Martindale, Attorneys.com, and others), most do not because of the cost. Instead, these law firms are most likely to (1) build a website and (2) let Google find them. The law firm needs to be proactive enough to contact these publications and list themselves.
Google finds every law firm if they have a website. It sees them if they are mentioned in a news story and do not have a website. Google is much more effective at organizing and tracking down law firms than any directory ever could be. It is difficult to see how human-curated guides can be anywhere near as comprehensive as Google. Because Google is so effective, we maintain a team that supplements research for our candidates with firms we find through Google.
Thousands of new law firms are starting up daily. The first thing these law firms do is launch a website. At the same time, thousands of small and large law firms that have existed for a long time without websites, only listing themselves in directories, are setting up websites each day. Google finds these firms too.
Finally, certain attorneys may have unique experiences that traditional research might never find. For example, what about an attorney experienced in a new practice area? The only way to find law firms doing this work would be to search Google for mentions of this practice area.
We also search news stories in services to identify law firms that may not be listed in directories or even have websites (it is more common than you would believe).
We can find many more targets for you in large and small markets alike than we would otherwise find not using external research.
Advantages of Doing External Research. External research is compelling. While most people doing a job search concentrate on the obvious firms, external research allows us to find law firms that are entirely virgin that no one else in the market may be aware of. These law firms might be perfect fits for you, pay well, and represent a tremendous opportunity for professional growth.
Over 85% of our placements at BCG Attorney Search are with firms without current openings. If you approve externally researched firms, you are more likely to get interviews (and jobs) than if you just apply to jobs. Stated another way: FOR EVERY 100 PLACEMENTS WE MAKE, 85 OF THEM ARE WITH FIRMS WITH NO OPENINGS, AND ONLY 15 ARE WITH FIRMS WITH JOB OPENINGS.
YOU ARE ALMOST 6.5-TIMES MORE LIKELY TO GET A JOB WITH US BY APPROVING INTERNALLY RESEARCHED FIRMS THAN JUST APPROVING JOB OPENINGS!
The Disadvantages of Applying to Externally Researched Firms. Most externally researched firms do not have openings for attorneys like you.
- When you apply to externally researched firms, you often apply to law firms without current openings. The firm may not have a need and may not pay attention to your resume. You may have good odds of getting an interview if the firm currently has work to give you, but you have no way of knowing before the submission.
- At different times, the economy may also be very slow for specific practice areas (or there may be an oversupply of attorneys like you), so even if you apply to all the externally researched firms in the market, you may not make progress.
- Although a law firm may be externally researched," factors like your academics, quality of experience, stability, resume quality and other factors that may still make it difficult for you to get interviews even with firms that appear to be the best fits.