Harrison shares a powerful strategy for business success.
To attract clients, being visible is key, especially if you have a specialty.
Being seen involves speaking, writing, LinkedIn posts, and social media engagement.
Starting a podcast can also enhance your visibility over time.
Establishing expertise in your specialty is crucial for attracting clients.
Large companies can safeguard transactions by documenting 50 different ways of being visible.
The most effective strategy: specialize and make yourself highly visible.
Follow this advice, and you're on the path to great success.
Transcript
Transcript:
To get business, you must be seen if you have a specialty. Being seen means people need to know you're out there.
People need to know that you're available and there to help them. How are you seen? You can do speaking, you can do writing, you can do LinkedIn posts, you can LinkedIn social media.
You can start a podcast. Then, once you're seen over time, you become an expert; people want to work with people who are experts in some sort of specialty.
But it would help if you talked about how large companies can protect themselves and their transactions by documenting 50 different things where you're getting out there and being seen.
This is the most effective strategy, having a specialty and being seen. And that, again, that one piece of advice. If you can do that, you'll do very well.
