That's the same thing. You just need to look consistent and do one thing and one thing only. So, that's the most important thing. The other thing is sometimes people will undersell themselves. You want to emphasize the best aspects of your experience rather than talking about stuff everyone does.
Sometimes, people may say stuff like negotiating with opposing counsel. That's the kind of stuff that every attorney does. You talk about the best way to highlight your experience. Talk about things the employer needs for their job rather than in generalities; just be very clear and focused on that.