Description
- Market Expansion Dilemma: Facing a choice between obtaining a bar license in a different state or reaching out to firms in a target market.
- Effective Communication Strategies: Emphasizes the importance of not just emailing firms, but making personal contacts, branding oneself, or sending letters to stand out in the noise.
- Local Opportunities: Asserts that there is work for your field in your current state; advises getting granular in marketing yourself to existing opportunities rather than assuming the need to relocate.
- Avoiding Email Noise: Discourages relying solely on email communication, suggesting alternatives like mailing firms and creating personal connections to capture attention.
- Learning Locally: Encourages assessing local opportunities and not dismissing the value of gaining experience or learning from influential figures in your current market.
- Granular Approach: Stresses the importance of a detailed, specific approach to marketing oneself, rather than a generic strategy. Highlights the need to understand and tap into opportunities within your current location.
Transcript:
If the biggest market for my field is in a different state, do I apply to get the bar license or do I start emailing firms? Okay. No, emailing firms, by the way, is. Don't, you don't want to just email firms. Why would you send a letter or you, you make some sort of personal contact or you brand yourself or something.
If the biggest market fulfills in a different state, I guarantee you that whatever fricking work that you do, whatever state you're in, there is work for the kind of stuff that you do. You just have to get real granular here and make sure that you're marketing yourself to the opportunities that are really there.
And very few people do that. Most people are like. Oh, I need to move to a different state to do the work and email firm. You don't email firms you can, but you're better off. Mailing firms, meaning mailing them something, you're better off somehow making a personal connection, but if you just email firms, you're just going to be part of the noise.
No, I think you need to look at where you're at now, as opposed to looking at, there's nothing wrong with getting a bar license in another state and going someplace where there's more work and there's nothing wrong with learning from a bigger firm or more important people in different markets. But honestly, you not need emailing firms.
I don't think is Always going to be the smartest. I would send letters, I would do all sorts of things that are going to help me get more attention. And one of the things is I'm just sorry to keep coming back to this, but that if you're like an example of this, if you're in New Mexico, okay, say you're in New Mexico and you want to be in your patent attorneys, patent attorney firms in Santa Fe to all these people would say, Oh, the biggest market for what I do is in frickin ever and Silicon Valley.
But no, it's there's people. All over, wherever you are in the country, do the kind of work that you want to do. And the smartest, that doesn't mean you need to move, not work there, but at the same time, if you are able to do that, but at the same time, you need to get granular and look where you're at a lot of times.
