Description
- Highlights: Crafting Personal Branding for In-House Counsel
- Relevance of Personal Branding: Addressing varied opinions on personal branding for in-house counsel positions.
- Tailoring Branding Strategy: Insights on aligning with corporate legal department expectations.
- Expertise Matters: Emphasizing the importance of packaging oneself as an expert in a niche area, using franchise law as an example.
- Success Stories: Illustrating how attorneys with specialized expertise secure the best in-house jobs.
- Beyond Law Firms: Exploring options for seasoned attorneys, such as becoming a journalist or leveraging connections in equity firms.
- Effective Branding Tip: Advocating for niche expertise as a key factor in attracting in-house opportunities.
- Networking Matters: Highlighting the role of personal connections in securing in-house roles, especially with equity firms and corporate leaders.
- Limitations Acknowledged: Humble admission of not being an expert in securing in-house positions, with a focus on law firm placements.
Transcript:
There are varied opinions on the relevance of personal branding or in house counsel positions, condition light, and how attorneys seeking roles in the corporate legal departments can tailor their branding strategy to allow them to align with the expectations of such employers. Okay. So guess what? I'm, I will be the first to say this because all I do are law firm placements.
I don't do anything but law firm placements. And I am not an expert by any stretch of imagination, nor will I likely ever be, but I may be, but I doubt it. Of what you can do to get in-house positions? I don't know really much about at all, so I do know about law firms, so what I would say, and I can answer that as well as I can, is I would, I think the people that get, that I've seen get the best jobs in-house.
The people, the get the best jobs in-house tend to, they tend to be able to package themselves in terms of being an expert. And something, an example would be someone might be franchise law, and then there might be an example of doing that inside of a law firm. And then they go to work for a franchise, something like that.
So that's one way that tends to work, advising them that works very well for people to try to do practice areas like that. Then when attorneys get out over the long run, so they've been out a long time and maybe you're not doing a certain practice area. Then you can become a journalist and help companies different things.
So it could be, we do POs or raising money, all that sort of thing. So you can, so I guess my point to you is that in order to brand yourself, I think the most effective way to get in house jobs is often to have a niche. So franchise law is an example. I've seen people do very well. I'm getting into firms that way.
Firms, a firm that's spending, a company that's spending. 500, 000 a year on franchise attorneys is going to be very happy if they can bring someone in house. Or maybe they're spending a million dollars a year and they're going to be very happy if they can bring someone in house for 300, 000 to do the work.
So that's one of the ways you can brand yourself. The other thing is if you're a generalist and you have experience doing certain things, then you can often get positioned. How do people get those roles a lot of times? If you are, know people that run equity firms, people that run different types of companies, that can help as well.
Again, I'm not an expert in getting house jobs. I wish, I'm sorry. I've just done a lot of stuff other than that.
